Social Media Management -
TWITTER & FACEBOOK
When it comes to social media marketing, Twitter and Facebook are definitely the top two options for businesses. If you’re just getting started, or if you’re working within a tighter budget, we’d definitely recommend that you start there. Every business is different, but from what we’ve seen with our clients Twitter and Facebook tend to provide the greatest ROI, and customers in general will expect that a business has an active profile on both platforms.
Instagram is a highly visual platform that focuses almost entirely on images. If you’re a fashion brand, a company that restores classic cars, or any other kind of business that can consistently create visually compelling content, then Instagram should definitely be on your radar.
Pinterest is another image based platform that allows users to curate and organise images from all over the web in one place. We’ve seen this be a valuable platform for all kinds of different clients, but it’s not for everyone. One of the things that makes Pinterest unique is its demographic makeup, which is predominantly upper-income and female. If that’s your target audience, you definitely want to give Pinterest a look.
SEO & PR
SEO can be a passive lead generating machine, and if you target the right keywords your website can be the No.1 performer on your sales team. Investing in social media marketing without first investing in content and content strategy is pretty much guaranteed to waste your money – and we have no problem telling you that upfront, because it’s better that you hear it from us and in advance than after you’ve spent lots of money without seeing many real results.
Adding PR to the mix provides an excellent source of high quality backlinks to your site, on top of the obvious benefit of increasing your company’s profile and driving site traffic/interest. If you’re serious about SEO and social media marketing, you should be serious about online PR.