Method #1: Make your definition helpful but general. Polish existing snippets for higher CTR. A featured snippet is a summary of an answer to a user’s query, which is displayed on top of Google search results. via @STATrob #BrightonSEO, — BrightonSEO (@brightonseo) April 22, 2016, Having high-quality backlinks directing to your website should be a major factor in your overall SEO strategy. But, 30 percent of the snippets came from position #4 to #71! If you Google “What are LSI keywords,” you’ll see this: That’s a good answer, but it only scrapes the surface of what LSI keywords can do. Use the right tools to start searching for keywords to target. SEMrush also shows you related keywords. Before we dive into the techniques of optimization, let’s talk about answering questions. Duct Tape Marketing showed how even “nutrition facts” sections can count: In short, if you can build a page that answers some sort of question, it has a chance at getting a snippet. If you have existing snippets, then evaluate and edit them from time to time to ensure a constant traffic back to your site. What website should we analyze? With featured snippets you can leapfrog the competition to position zero. When this happens, some users might not actually visit the page in the snippet. Case studies are featured. Whether your article is short or long, it needs to have this level of detail. But remember, like many things in marketing and SEO, this isn’t a surefire method. The featured article is a wikiHow post that takes the reader step-by-step through the process of using Google Analytics to help increase blog revenue. List 3. What's your yearly revenue? Users like featured snippets as they provide quick answers to their questions and this benefits the chosen site with an increase in traffic, which could be upwards of 20-30%. ), Ask yourself, “Would a beginner to my niche understand this whole article?”. 2. Out of the one million queries that STAT analysed. If you create the new authority answer and drive traffic to it, you could replace your competition in the featured snippet. You're moments away from growing your traffic, We want to create a plan that works within your budget, We want to create that works for you business size, combining this Google’s SERP’s Featured Snippet strategy with 4 other SEO tactics, make your content the best that it can be. Let's have an one-on-one conversation Before releasing Featured Snippets in 2014, Google had already developed its Knowledge Graph in 2012 and Answer Box in 2013. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. That’s why you have to understand what questions your target audience is asking. Not at all. Stone Temple found that 19% of question-based search terms have, The Organic Search Results section will give you a great idea of your competition for any organic keyword. Google purposefully created the featured snippet to help people. Box 646 Mayo, MD 21106 410-798-7798 Email: Web: Contact: Richard James Burgess Styles: rock, alt., singer-songwriter, blues, jazz Clients: Jimmie’s Chicken Shack, Ace Elijah, the Electrofied Blues Band *No unsolicited material BUSYBOY PRODUCTIONS 77 13th Ave. NE, Ste. Always take into consideration user experience and use ideas that make sense to your vertical. Well, the fact is, there’s no. Table According to Rob Bucci and STAT, paragraph snippets are the most common, occupying 82% of the featured snippets, with list snippets appearing in 10.8% of the results and table snippets in 7.3%. Ans 1: Topic relevancy and clustering (hob and spoke model) are what one should be aiming to ace it in 2019. Featured snippets offer various benefits for any site that can use them effectively. So, it sounds like you need to rank fairly high to have a chance at getting a snippet. All related questions can be put together on the same page with well-formatted questions and answers.”. During his talk Rob Bucci offered practical advice regarding featured snippets and how to get them. Moz analyzed 981 snippets and noted their rankings. You know that to get featured in the SERP snippet, you have to answer questions well. Method #2: Aim for question-based keywords that require research and can’t be answered in a single sentence. Featured snippets Featured snippets allow you to leapfrog to position 0. So, instead of researching “blog revenue,” you’re researching “how to increase blog revenue.”. That’s because featured snippets are programmed to answer questions. You do a little extra work and your chances of being featured go way up. It progresses from the cellular and developmental level, through the somatosensory, autonomic, and motor systems, to regional anatomy. If your page gets a featured snippet, it will be the first result on the first page for your keyword(s). That page is then displayed in the snippet to make the user’s life easier. 8. This is where user intent matters. Let’s use SEMrush with the question, “how to increase traffic to my blog.” Head over to and type the key phrase into the search bar: Click Search, and you’ll see something like this: One of my favorite parts of SEMrush is the Organic Search Results section. So, if you excel at helping people, you could get in the snippet. Some people argue that getting in the featured snippet. It impacts SEO rankings. However, if we make one little change, the snippet pops up. Devote a complete page to a single question, if possible, and find a way to incorporate FAQ into content. While Google doesn’t have an official process for applying for featured snippets, there’s a lot you can do to get your page in that spot. The more intricate a topic is, the better chance it has of getting a ton of traffic in the snippet. What’s your name? Right now, you have all of the tools to create comprehensive, detailed answers to questions in your niche. Figure 1: Result snippet with rating, price range, and review. It takes tons of effort and know-how. Figure 2: Result snippet with formatting, links, image, and comparative information. Usually, that means that those search terms will include one of the following phrases: These are the terms Hubspot used, when it conducted its own analysis of featured snippets. It’s extracted from a webpage, and includes the page’s title and URL. Figure 3: Result snippet that includes document types, authors, page views, and comments. There are a few things that you need to keep in mind. Take a look at the snippet for the query “What is YouTube marketing.”. Most SEOs want to get their site into position #1 (the first organic search result) on page 1. Well, the fact is, there’s no guaranteed method of getting your page into a featured snippet. If you have the right keyword, an involved topic and a great article or page, the snippet can work wonders. Here’s a round-up of the talk, featuring Rob’s advice on why featured snippets are important and how to increase your chances of obtaining them. It’s not as simple as answering the question and using keywords.