The new lines will compete directly with the imitation meat burgers of Beyond Meat and Impossible Foods. In early 2020, MorningStar Farms—a subsidiary of the Kellogg Company—will debut its “Incogmeato” vegan meat line at grocery stores and through foodservice partners. Incogmeato by Morningstar Farms, owned by Kellogg Co. (K) ... if not impossible, for new entrants like Beyond Meat to match or overcome in the near term, if ever. Source: … For example, without any … The new line will … Incogmeato is such a corny name for a plant-based meat product that all I can do is admire it. ... especially as Beyond Meat and Impossible Foods continue to branch out through fast … A Burger King Impossible Whopper and a regular Whopper have about the same calories (630 vs. 660) and both contain unhealthy amounts of saturated fat and salt and more saturated fat … Incogmeato, the new next generation product line by MorningStar Farms.